Why #Hashtag?

The short answer for using a hashtag is for others to be able to find your content. Without using hashtags, it is much more difficult to be found. Let’s say you open a restaurant in an area that doesn’t get a lot of traffic. How would you spread the word? Without advertising, it would be […]

Photography 101

Most people these days have cell phones with cameras that take decent pictures. Common questions people ask are: How do we utilize our cell phones to take something worth keeping? Do I need a DSLR to take a good picture? Bottom line, you can take great pictures with your cell phone. Here are a few […]

3 Tips to Supercharge Your Outreach Efforts

Do you have trouble getting customers to understand important information about your services? Try these three things to boost your communication: 1. Host a Zoom Training or Webinar Webinars educate people in a visual and audible format. This helps those who struggle to process and understand written material. Attendees can also ask questions from experts […]

Increase Your Performance on Social Media

You might think, “Hey, children and teenagers use social media, so it must be easy.” But for marketers, using social media as a business tool can be tricky. With other departments and algorithms to compete with, it’s no surprise to feel a little lost. This article is literally full of tips to help your department […]

4 Ways to Get People to Open Your Emails

Let’s be honest—how often do you open your inbox and immediately delete every marketing email? If you’re doing this, it’s a safe bet your audience is probably doing the same thing. We’ve put together some tips to help you get your emails opened and read. 1. Send emails people want to read Knowing what people […]

How to Write a Must-Read Email Subject Line

If marketers got a dime every time we were told to use interesting subject lines when sending marketing emails, we would… well, probably not be rich, but we’d at least have a pretty good dime collection going. But it’s one thing to be told what to do, and it’s another thing to know how to […]

Better ROI with Direct Mail

Creating the perfect marketing message takes time and money; it’s crucial not only that your audience engages with your message, but also that you measure its outcome. For many marketers, digital platforms are the communication outlet of choice. There are several good reasons for this: most audiences spend their workdays on a computer (making them […]

Choosing the Right Social Media for Your Department

With so many social media channels out there, we’re often asked which platforms marketers should spend their time and efforts on. There’s no simple answer—what’s great for one business might not be the best choice for another. We put together stats about some of the most popular networks to help you choose the right one […]

How to Network More Effectively

Career Success Requires Networking University Print & Mail Services wants you to succeed in your career endeavors, and that starts with productive networking. Business cards are a simple and affordable way to connect and are the standard networking tool across most industries. As such, in the sea of 39,000+ employees at the U and the million […]

5 Promo Item Ideas & How to Pick Them

Have an event, convention, want to show appreciation, or just want to promote your department? You’re going to need promotional items, and University Print & Mail Services is here to help. Instead of giving your esteemed colleagues and hardworking employees the same old swag every other department gives out, why not give them something they […]