4 ways to get people to open your email

4 ways to get people to open your email

 

Let’s be honest—how often do you open your inbox and immediately delete every marketing email? If you’re doing this, it’s a safe bet your audience is probably doing the same thing. We’ve put together some tips to help you get your emails opened and read.

1. SEND EMAILS PEOPLE WANT TO READ

Knowing what people want to see in their inbox will help you decide what to write and how to market the email. Some things that will grab your readers attention are:

  • Timely, useful, and necessary information
  • Fresh news that is helpful and relevant
  • Personal invitations
  • A reward or benefit for taking an action
2. AVOID SALES-PITCHY SUBJECT LINES

No one likes feeling like they’re getting a sales pitch, so it’s no surprise when they delete emails that look like spam. These are some examples of what you should avoid in your subject line:

  • Long, wordy subject lines
  • Requests for donations
  • Anything with an exclamation point
  • The word “free” or “percent off” specials
3. SEND THE EMAIL FROM YOUR NAME

People are more likely to open an email that comes from a person rather than a company. Email marketing services (Mailchimp is a popular one) allow you to customize the “from” field in your email, so recipients can see a person’s name as the sender.

4. SEND ON THE RIGHT DAY AT THE RIGHT TIME

Timing can be more important than you would expect in getting the best open rates. A study analyzing 5.5 billion emails done by GetResponse1 found the following results:

  • The best day to send emails is Tuesday
  • Subscribers will most likely read emails sent before 10 am
  • About 22% of all email opens occur during the first hour of delivery
  • Only 19% of emails are opened after 24 hrs

 

Want more help? View these tips on how to write a must-read email subject line.