3. Speak your mind using visuals
Use images, GIFs and videos to capture your audience’s attention while they scroll through their newsfeed. Visual content also allows you to fully express your opinion without having to stick to a 280-tweet character limit.
4. Use hashtags
Tweets with hashtags can attract twice as much engagement, but don’t use too many.
5. Pin tweets on you Twitter profile
Select the best performing tweets to pin on your profile. Pinning tweets will place them at the top of your Twitter feed and will attract more impressions and engagement.
6. Track @mentions
This will help you see what your audience is saying and can increase your response time to provide support if your student, patient or customer is having a problem.
7. Create tweet variations
If your department has a blog, tweet variations emphasizing a different key point from the blog can extend the lifespan and reach of that content. You can write 10 tweets over the span of 30-90 days to maximize reach and boost engagement.
8. Use emojis
Tweets with emojis attract 25% more engagement.
9. Use gated content
Gated content can increase engagement and traffic to your website.
How it works: gated content is only accessible to users after completing an action, such as retweeting your tweet about a blog post. Completing this action will give them access to your posted content.
10. Engage with audiences
It's known that asking questions in your posts can result in audience insight. Learn more about your audience by utilizing features like Twitter polls. It allows you to ask specific questions and help you analyze user opinions. Use these analytics to plan content strategy.
11. Run a contest
Contests or giveaways can increase profile engagement and attract more followers. For example, you can ask users to follow you and retweet a post in exchange for the chance to win a prize.
12. Shorten response times
Twitter is an outlet for people to talk directly to their favorite brands. Responding quickly to your followers’ comments will build deeper relationships with them and they will be more willing to engage with you later on.
13. Run digital events
Utilize live video tutorials, Q&A sessions, or workshops to help your audience see the faces behind your department. This will help nurture emotional connections with your audience.
14. Measure your success
Visit Twitter analytics weekly to analyze what posts your audience did/didn’t like. You can use this data to revamp your twitter strategy.
15. Speak to your target audience
It’s suggested to make sure every Tweet speaks to your target audience. Doing this will spike engagement because your content will be more relevant and valuable to them.
Reference: https://www.trackmyhashtag.com/blog/twitter-marketing-tips-2021/
https://business.twitter.com/en/blog/twitter-resolutions-new-year.html